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Netflix says no to collaborate with Apple TV service

netflix apple war

Earlier this week on Monday, Reed Hastings, Netflix Chief Executive said that the company would not make its TV shows and movies available through Apple Inc’s upcoming video offering.

Reed Hastings told reporters at the company’s Hollywood office “We prefer to let our customers watch our content on our service.” He added, “We have chosen not to integrate with their service.”

On March 25th, the technology giant is expected to unveil a television and video service at an event. This move by the company is expected to increase the competition for Netflix and others that deliver entertainment programmes online.

The company may resell subscription from Viacom Inc, Lions Gate Entertainment Corp’s Starz, CBS Corp, and many others. Apple would also have its own original content in its subscription service.

WarnerMedia and Walt Disney Co. also plan to offer its own subscription streaming service like Netflix.

Hasting’s stated that the rise in the competition would be a learning lesson for the company and they should not get distracted by it.

Hasting said that Netflix is competing with large and well-funded companies. He added “They are going to do some great shows. I’m going to be envious…. They’re going to come up with some great ideas…. We’re going to want to borrow those.”

He also stated that this industry is going to get better with the rise in competitors.

About the author


Joel Picardo

Joel Picardo has been in the Cryptocurrency space from the last 2 years and got to know about it through his mentor Arvind Borhade (CTO at U.CASH). He is also currently managing the operations at UCASH India. He is an individual filled with optimism and destined to be a billionaire in the future. His work ethic and dedication are second to none. He believes that the Blockchain would create many peer to peer decentralized originations. Other than exploring the potential of Blockchain, Joel loves to test all the latest gadgets in the market and give honest reviews and opinions for the same.

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