Artificial intelligence is bringing lots of positive changes to different fields, and it’s happy to see how various industries don’t lose the momentum to adopt new technological achievements in order to improve their services or work productivity. One of the avantgardes on the list is the online gaming industry which has a huge potential to get better by using the power of modern AI tools.
It has been a long time since the gaming industry is struggling with issues regarding better experiences for players, more valuable offers to them, and so on. You might have tried to play slots online at Thunderpick Casino and you have probably noticed how clever is everything organized on the platform. All of a sudden you receive game recommendations that really interest you, and hard to skip the fact of how adjustable everything is to make the gaming more immersive. Well, guess what, this is not happening all of a sudden since there is an AI machine working behind every online casino and other gaming platform.
In this article, we tried to shed some light on how AI tools help online gaming companies personalize users’ experiences and provide a service on higher levels.
Better Game Recommendations
Sometimes it’s a struggle to find the right game for your interests and preferences when there is so much variety of games and gaming platforms unless you make the choice based on what interests you on the game streaming services. However, thanks to artificial intelligence, gaming platforms are now able to provide personalized game recommendations, positively changing the players’ experience.
AI algorithms show an ability to analyze an extensive amount of data, from gameplay behavior to genre preferences and much more. By leveraging this amount of information, gaming platforms gain valuable insights into individual player preferences. Consider a platform that not only offers games but also recognizes your interests, and analyses your preferences. Using the AI tools, the platform can suggest similar titles that fall under the same category that you used to enjoy playing.
Let’s take this example: If someone plays “The Elder Scrolls V: Skyrim” and enjoys the immersive open-world fantasy experience with a focus on exploration and engaging storytelling, an AI-powered system may suggest “The Witcher 3: Wild Hunt” as a similar game since they both share some aspects, and one of them is the genre.
Adjustable Games
Imagine a situation where you find yourself facing repeated challenges in a particularly difficult level of a game, which makes you nervous or panicking. If you are lucky enough to play on the right platform, then it would probably be using special AI technology to monitor the player’s behavior and the overall data of their gaming patterns. Detecting that a certain game level is too hard for you, the program starts eventually adjusting the difficulty level to ensure the best balance between the challenge you face and your performance abilities.
But AI’s role isn’t limited to only adjusting the difficulty levels of games. It can calculate the average time you prefer spending on a game, and other preferences, after which you get a tailored experience just for you. We can discuss the example of a racing game. AI algorithms can analyze your driving style, preferred handling characteristics, and skill level to adjust the performance of vehicles in the game. This is awesome, isn’t it? In fact, you may wonder during the game that you’re a really strong player since the game is under your control, but believe me, the game is under the control of artificial intelligence.
Indeed, this is such a powerful opportunity that gaming companies can take advantage of because, at the end of the day, we all appreciate getting personalized service.
Secure Game, Better Experience
It’s pretty much logical why security is so crucial for the gaming industry: First, because a whole direction of this industry, talking about online casinos and betting companies, directly deal with financial data, money transfer, etc. One threat can come from the gamers themselves when some of them try to cheat or take advantage of others. AI algorithms, in such cases, assist in maintaining a fair and balanced gaming environment.
Other fields like video gaming or mobile gaming, although not making the business based on money transfers, they still deal with in-app or other types of purchases, which assumes controlling sensitive user data. In a nutshell, if there is a need to use AI technologies for gaming, the priority must be safety and security measures.
The integration of AI into online gaming has provided obvious developments that have revolutionized the industry. From personalized game recommendations based on individual preferences to creating adjustable gameplay experiences that adapt to player behavior, AI is responsible for taking the overall gaming experience to new heights.
