4 Magento SEO Tips for eCommerce Success

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Search engine optimization (SEO) is a must for any eCommerce business. Whether you’re a budding entrepreneur with a new site or an established brand looking to boost your sales, there are many reasons why hiring Magento SEO Service Providers matters.

For starters, SEO can deliver traffic to your site from search engines like Google and Bing. If you’re optimizing for targeted search terms, then this traffic is usually highly-qualified and has the potential to convert well.

SEO isn’t just about driving more traffic, though. It can also help you establish brand authority, increase engagement, and improve user experience on your site.

  1. Decide on your keywords

Keywords for eCommerce are fairly straightforward — it’s the name of the product that you’re selling. But there are more nuanced ways to think about keyword strategy. For example, if you sell “women’s’ high heels” and someone searches for “pumps,” will your site show up? What about if someone searches for “women’s shoes?”

Your product pages should have a good density of the main keywords, but also synonyms and other words that might be related. It’s a good idea to develop a spreadsheet of all the products on your site with their primary keywords to make sure you don’t miss any opportunities.

  1. Build your site on Magento

Today, users are quick to abandon a website if they can’t find what they’re looking for within seconds. If you have an eCommerce site built on Magento, it pays to invest in SEO-friendly features and practices.

Here are four ways to make Magento work for your eCommerce store:

  • Use ‘canonical’ tags to avoid duplicate content penalties
  • Use ‘robots’ noindex tags to block duplicate content from search results
  • Optimize your site for mobile devices to capture mobile traffic
  • Create a mobile app for iOS and Android platforms
  1. Optimize Your Site Structure 

The structure of your website is critical. It affects how your customers find you and how your content is indexed by search engines. While some of these issues may seem obvious, others are less so. By following these best practices, you’ll make sure your site ranks well for the terms your customers are searching for.

The first step in optimizing your site structure is to make sure it’s easy for visitors to navigate.

  1. Optimize your product pages

The easiest way to increase sales on your e-commerce store is to optimize your product pages with search engine optimization (SEO) in mind.

This starts by doing keyword research and using those keywords in strategic places on your product pages.

Here’s how:

Choose a keyword for every page you create. This keyword should be relevant to the product you are selling, as well as something people are searching for.

Include this keyword in…

Title tags. A title tag is what appears at the top of your browser when you open a new page. It also shows up when someone searches for something on Google and appears as a clickable link on the results page (see example below). Having a compelling title tag will help draw more people to click through to your site from the SERPs.

Headers and subheaders (H1 and H2 tags). These are used as visual cues on your web page to tell readers (and search engines) what each section is about.

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